Designer: Aishwarya Singh
Client: Animates NZ
Nobody wants to be the person who forgot the treats.
To launch Animates’ new 2 Hour Delivery partnership with Uber, I worked within the studio team to pitch and develop creative directions built around the drama of running out of pet essentials, and the relief of getting them delivered fast.
As a designer on the project, I helped shape to the campaign’s visual direction, concept development, and rollout across social and out-of-home assets nationwide, that felt unmistakably Animates: warm, cheerful, and full of life.
The work helped build stronger awareness around the new service while giving the brand another opportunity to show up with personality, relatability, and charm.
Billboards in locations across New Zealand
Initial concept pitch
Out of home assets
The campaign used playful copy, expressive brand characters, and bold Animates colours to bring humour and relatability into the idea, while reinforcing the speed and convenience of the service. The visual direction stayed intentionally simple, bright, and personality-led, creating a flexible system that could scale across social and out-of-home placements nationwide.
Bus back
