Some out of the box thinking within brand constraints to bring a fresh look to the previously used 'Long Weekend Sale' campaign creative. The Labour Day weekend sale in October 2022 was re-branded as the 'Long Weekend Super Sale' with the concept of 'super' pets bringing in 'super' deals.

The project went through stages of collaborative ​ideation, concept pitch, feedback and refinement within the design and marketing teams and the final creative was implemented across website, social media posts, in-store posters and emails.